Our 2020 test purchase
Read our account of the Cal State LA purchase and why it triggered years of concern.
Read the chronology →A sale held at a respected school can feel official, charitable and trustworthy. That does not mean the host institution has verified every claim about the instruments, pricing or tax treatment.
Our recommendation: shop and compare before you attend, and do not buy until you independently verify the exact piano, its market value and any claimed charitable amount.
This independent consumer-warning site is for people researching a Rockley Family Foundation piano sale, university piano sale, charitable-contribution claim, Charity Navigator rating or school-hosted musical-instrument event before deciding whether to attend or purchase.
Start with the independent ratings, the fair-market-value and tax-deduction questions, the nationwide school-host list, and our account of a 2020 Cal State LA test purchase. We encourage buyers to compare the exact instrument and real market price before making a decision.
Rockley’s own FAQ says that most instruments are less than a year old and “very lightly used.” Rockley also says it provides buyers with a charitable-contribution letter stating how much of a purchase is potentially tax deductible.
Those two statements belong in the same conversation because the IRS says the potentially deductible portion of a quid-pro-quo purchase is limited to the amount paid above the fair market value of what the buyer receives. The organization provides a good-faith estimate of that value, but fair market value is not whatever a seller simply chooses to call an item: the IRS defines it as the open-market price between a willing buyer and willing seller with knowledge of the relevant facts.
Our question: when an instrument is less than a year old, may have a factory warranty and is brought into a sale as inventory, does describing it as “very lightly used” result in a fair-market-value estimate that is materially below what the same instrument actually sells for in the open market? That is the number consumers and tax professionals should scrutinize.
In February 2020, Hollywood Piano made a deliberate test purchase at a Rockley Family Foundation event held at Cal State LA. We retain the piano and transaction records. Our position is that the piano was new and purchased at approximately its normal market price, yet we were given paperwork identifying approximately 45% of the transaction as a charitable amount or potential deduction.
We are not publishing the private transaction documents yet. They are being organized, redacted and reviewed by counsel before any public release. For now, this site describes what occurred and identifies the questions we believe consumers should ask.
Read our account of the Cal State LA purchase and why it triggered years of concern.
Read the chronology →Understand why the value assigned to the piano is central to any claimed charitable portion.
Understand the IRS rule →See the current Charity Navigator rating and historical concerns raised by outside reviewers and industry participants.
See third-party sources →When a sales event uses a public university’s campus, name, department and communications, the venue itself can influence buyer confidence. We believe public institutions should be able to explain what they approved, what they received and what due diligence they performed before lending that credibility to an outside seller.
Our California research focuses first on public universities, community colleges and school districts—not private schools that can make their own decisions about use of private property.
Read why public facilities matter →A piano is a major purchase. Do not let urgency, an appointment-only format or a university setting replace ordinary comparison shopping.
This is not simply a Southern California sales pattern. Rockley’s own event history shows recurring events associated with public and private educational institutions across many states.
See the nationwide school listWe continue to hear from people around the country. Tell us the school, date and what you experienced.
Send us a messageYes, this consumer-warning site is operated by a competing piano dealer, and we disclose that plainly. If you are shopping in Southern California, we invite you to compare the piano, price, warranty and service for yourself before purchasing at a traveling sale.
Hollywood Piano has served Southern California since 1928. Come see and play the alternatives, ask questions, and compare actual market pricing without relying on a temporary-sale deadline.
This website is independently operated and is not affiliated with Rockley Family Foundation, Inc. Hollywood Piano Company, a California piano retailer and therefore a commercial competitor in the piano industry, operates this site. That relationship is disclosed so readers can evaluate our statements with full context.
Our recommendation is simple: verify the instrument, verify the market value, verify the tax claim, and compare before you buy.